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Disney’s Secret “NextGen” Project to Personalize Your Trip to the Parks?

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Now this is interesting.  Disney is working on a project called “NextGen” that could offer guests an extremely personalized and streamlined visit to their parks.  The interaction you see with attractions like Epcot’s Kim Possible World Showcase Adventure could offer a hint as to what something like NextGen could offer guests at every theme park and resort.  It sounds like the new technology will use RFID chips to store guests’ information and sensors around the parks will use that information to interact with you.  Rumors say that this project will cost Disney anywhere from $1 billion to $1.5 billion.

This information is probably all speculation, because everyone even remotely associated with this project has signed nondisclosure agreements.  That includes all Cast Members working on the project and even a San Francisco company that manufactures RFID wristbands (Precision Dynamics Corp.).  But that just means there’s more room for all of us to speculate!  Leave a comment below and tell me what you think NextGen could be.

Click here to read the full story from the Orlando Sentinel’s Daily Disney blog.


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