Before you get too excited, I should tell you this seems to be more of a business deal. The good news is that Disney content will continue to appear on Hulu, but it also sounds like the number of ads displayed during shows will increase as well. I should also tell you, however, that this isn’t being done solely for ad revenue. In fact, it seems this will be a catalyst to new ownership for Hulu. The current owners of the popular content streaming site (that includes Disney itself) have decided to sell, and this deal will add value to the site for any prospective buyer. This ensures that Disney content will be available and ad revenue will be there. Fox has also agreed to a similar deal recently, and it appears that NBCUniversal is next on the slate.
Disney And Hulu Talk New Deal For Streaming.